As a design leader, I have played a pivotal role in driving digital transformation within the organization by collaborating closely with senior leadership. My efforts have been focused on advocating for a user-centered design culture across different teams, ensuring that the needs and preferences of users are at the forefront of our product development process. I have been responsible for delivering UX strategies that have successfully enhanced the user experience of various publication products and experiments. Through workshops and effective project management, I have facilitated the adoption of UX best practices and ensured that project timelines are met. Leading a talented and diverse team of over 30 Product Designers, Researchers, and Creative Technologists, including lead designers and researchers, I have fostered a collaborative environment that encourages innovation and the delivery of exceptional user experiences.

As the cross-platform UX design leader, my responsibility revolves around shaping Spuul's user journey, encompassing everything from the initial introduction and onboarding to a user's first subscription and ongoing engagement. By leveraging profound user insights and aligning with business objectives, I have driven Spuul's product re-design strategy and delivery processes. Moreover, I actively mentor fellow team designers, ensuring their growth and development within the organization.

In my role, I took charge of defining the roadmap, roles, and responsibilities for both the Product and Design teams, ensuring clarity and alignment. I fostered a culture of contribution and collaboration, empowering team members to effectively scale their efforts. Additionally, I played a pivotal role in delivering a cohesive and unified set of guidelines and components library for HUD's experience, streamlining the design process and enhancing consistency. Furthermore, I spearheaded the establishment of a distinctive product identity for Exploride, working closely with third-party firms to oversee marketing initiatives, video production, and in-product illustrations. By carefully managing these aspects, we were able to create a compelling and cohesive brand presence for Exploride.

As Senior Manager of Design at CarWale, I spearheaded a dynamic team of UX Designers, Interface Designers, and Graphic Designers. Our mission was to revolutionize the Automotive industry by crafting immersive experiences that empowered users to make informed decisions when purchasing their dream car.