Portfolio Gallery

Designing a heads-up-display to solve distraction-free driving in 2016

As a Design Director, I led the development of a global heads-up display (HUD) system, prioritizing road safety by projecting crucial information on windshields. Collaborating with engineers, I created a versatile Version 1 of the device and designed an intuitive mobile and web dashboard for vehicle health monitoring.

Notable achievements include HUD software design from scratch, an intuitive hands-free interface, strategic design principles, and the guidance of UX direction for engineering and marketing teams, collectively elevating the user experience while addressing distracted driving concerns.

Navigation overview screen set to auto-initiate in 5 seconds

Live navigation route

Re-designing Asia’s top online streaming service “Spuul” in 2019

In my role as a Design Director, I spearheaded a comprehensive redesign effort across Spuul's digital touchpoints in the MENA, A&Z, and SEA regions. Collaborating closely with my team, we enhanced the design, content, and functionality of the website, mobile app, and social media platforms, resulting in a significantly improved user experience that translated into increased 20% subscriptions.

Notable achievements include the redesign of web and mobile app platforms (iOS and Android), the overhaul of Apple and Android TV experiences, and the transformation of Set-top box TV platforms catering to over 200 channels. Additionally, we established a foundational design system and guidelines to ensure consistency across all platforms, setting a strong foundation for Spuul's continued success.

Apple TV app interactions and walk through

A versatile design system for various digital touchpoints

A successful design strategy turned this product into a market leader in 2021.

At SPH Media, I led the transformation of News Tablet, championing a holistic, user-centered approach. I redefined the product strategy, conducted in-depth user research, and fostered collaboration among stakeholders to unearth new possibilities.

This journey involved a ground-up redesign and the development of an internal design system. News Tablet now stands poised to impact a wide audience and create positive change.

Product Demonstration Video

Helping job seekers and businesses to have the best match through “Conversational design” 💬in 2016

I was tasked with designing a job platform that streamlines the job search process, eliminating the need for conventional applications. I opted for a conversation-based design approach, resulting in an intuitive and user-friendly platform. Users can easily share their skills and interests, receiving personalized job suggestions, all while having the flexibility to save their progress and return to complete applications at their convenience.

My contributions encompassed end-to-end user experience and interaction design, creative direction, and the establishment of visual and content guidelines, all aimed at delivering a transformative job-seeking experience.

Inbox - Connect with users to share promotions, Billing, and more, Complaint center 📥 in 2020

I Designed an Inbox feature to the SPH News Tablet product, creating a central place for users to access important messages and organization updates. This streamlined communication, replacing the need for newsletters and calls, simplifying users' access to the latest news and information.

Key accomplishments included designing the feature from start to finish, providing clear design and content guidelines for our marketing and sales teams, and ensuring its user-friendliness through usability testing. This addition significantly improved user engagement and communication efficiency.